Database Screening and Mining

Factary can help you find the best prospects in your in-house database – whether that’s a database of alumni, clients, donors, volunteers or just contacts. Using a combination of data screening, demographic analysis and modelling, we can identify, name by name, the people in your database who could be your best, biggest donors.

Factary has been analysing and screening donor, alumni and box office databases for charities, universities and arts organisations since 1992. We carry out data screening in the UK, USA, France, Spain, Italy, Belgium and the Netherlands. Our screening service has been used by our clients to find:

  • prospects for major gift campaigns;
  • individuals with connections to trusts or companies;
  • potential new board members and campaign leaders;
  • influential people living in their area; and
  • celebrities, including actors, entertainers, sports personalities, and musicians.

For more information about screening, including detail on costs, format requirements and samples, call us on 0117 916 6740 or refer to our other contact details.

Database Screening

Factary’s in-house database of influential, wealthy and philanthropic individuals has been built over our twenty years of working in the not-for-profit sector. Our hand-researched, people-driven approach ensures that we include only the most up-to-date, relevant and accurate information to screen against.

Screening Summary Report

Basic information on matches between your database and Factary’s are presented in a Screening Summary Report. This gives an indication of categories of individual within your data (for example: plc directors, partner of top law firm, celebrities, individuals included in a rich list, and so on) and a wealth segmentation showing numbers of potential major, high-, mid- or low-value donor.

Following the completion of a screening and the delivery of a report, Factary offers several options by which names of matches can be released. These different levels of Overview Reporting ensure that you can select the most efficient level of reporting for your organisation’s budget and research capacity.

Next section: Overview Reporting

Overview Reporting

The list of matches are presented in a spreadsheet compatible with the most-frequently used office program suites, and can be offered at a variety of levels to meet your budget and capacity. The spreadsheet is accompanied by a Research Guide summarising our findings.

Overview reports are available at the following levels:

    Names and Addresses Report

  • A Names and Addresses Report provides the name and address of the prospect from your database, side-by-side with the prospect to whom they have matched from Factary’s unique database.
  • Wealth Band Overview Report

  • A Wealth Band Overview Report offers the above, plus a Donor Code based on their net wealth as identified via public domain sources:

    • Major Donor – £1m+ (these are further categorised within the following numerical bands based on net wealth: £1m-£5m, £5m- £10m, £10m- £25m, £25m-£50m, £50m- £100m, £100m-£500m and £500m+)
    • High Value – £500k-£1m
    • Mid Value – £100k-£500k
    • Low Value – less than £100k

    We also highlight the Rich List Entrants, plc directors, FTSE30 Executives, Celebrities, Trustees and any individuals who fall under our high-earning occupation categories (including Top City Bankers, Solicitors and Architects).

    Please note that our wealth estimates are based on an assessment of liquid wealth (past salaries, share assets and so on) and that, although primary property value is used as an indicator of wealth, we do not add it to our final estimate.

    Finally, we provide a count of potential matches in Factary Phi, our online database of donations to the UK non-profit sector.

  • Enhanced Wealth Band Overview Report

  • In addition to the information provided at Wealth Band Overview Level, an Enhanced Wealth Band Overview Report append the data with Primary Professional Sector, Main Profession & Primary Company Name, wherever applicable. For those prospects with identifiable philanthropy we also include a ‘Philanthropic Interests’ column, which would detail the main area(s) of philanthropic interest (such as Health, Education, Children, Arts, Heritage and so on). We will also include an ‘Estimated Gift Capacity’ column, giving an indication of the prospect’s ability to make philanthropic gifts.

Next section: Screening