Tag: prospect research

Measuring the Immeasurable

Posted on by Chris

We prospect researchers say it all the time. But I’m not sure that our fundraising colleagues really get it.

 

It’s immeasurable. No, we cannot give you a precise figure.

 

An individual’s wealth is a private affair. Just how private is being made clear by the Panama Papers. Here we can see how people from footballers to political leaders hide their wealth and their income from public view. These are just the types of people that we prospect researchers are asked to analyse and measure; what is her wealth, and what is her gift capacity?

 

Bear in mind that Mossack Fonseca is described as Panama’s fourth largest firm in this offshore business. The Legal 500 lists five more leading firms operating in this sector in Panama. There are hundreds more in Panama, and more in the British Virgin Islands, Cayman, Gibraltar and any number of other fiscal watering holes. We are seeing, even with the 2.9 terabytes of information from Panama, only a tiny slice of the full picture.

 

The OECD reports that 27 of the 34 OECD members “store or require insufficient beneficial ownership information for legal persons, and no country is fully compliant with the beneficial ownership recommendations for legal arrangements.” In other words, as campaigners such as Andy Wightman have shown in his books on land ownership in Scotland, we cannot know who owns companies or who controls trusts.

 

The UK is rolling out regulations that will expose some of this – although information on the control of trusts (not the charitable sort, these are legal trusts) will only be available to ‘competent authorities.’ A grey phrase that, we can assume, excludes the, er, incompetent public. Business shareholdings of 25% or more will mean a declaration of beneficial ownership. It is worth noting that many of the schemes outlined in the Panama Papers involve small but valuable shareholdings. As Jake Hayman has already noted in Forbes, this is relevant to philanthropy.

 

The Panama Papers have many implications for prospect researchers. They are another mine of information – you will have to decide for yourself whether this is good practice, or not – on wealth. They remind us that we must be cautious with our estimates of wealth and gift capacity. And they demonstrate that our due diligence is less than comprehensive; if we cannot know who controls a business that wants to donate to us, or we cannot say  which companies Samantha Supporter controls, then how can we measure whether she meets our due diligence requirement?

 

I suggest sticking this version of The Panama Papers on the door of the Prospect Research office in your organisation:

1. No, we can’t tell you how wealthy she is
2. No, we can’t tell you who owns that property
3. Don’t expect due diligence to be really diligent. We’ll do our best, but don’t ask us to hack any more Panama lawyers.

Bring in the New

Posted on by Chris

Q: Where can you find more than 9,000 philanthropists who took the brave and often complicated step of creating a new grant-making charitable trust (a ‘foundation’ in international terminology)?

A: In Factary’s new New Trust Update Archive.

The new NTU Archive is many things. It’s a simple, fast and efficient way to find trusts and foundations in the UK. It’s a great way of finding out about philanthropists, and it is a history of the last ten years of philanthropy in the UK.

Factary began recording the new wave of philanthropy back in 1993, when we noticed that the Charity Commission for England and Wales was experiencing a boom in trust registrations. We discovered that the registration documents for charities – which are in the public domain – contained information that allowed fundraisers to get a clearer idea of what the activities of new trusts, and who was behind them. This was not, at the start, an easy process. We had to take the train to Taunton (where the Charity Commission keeps part of its archive) and request, one by one, the registration documents for these new charities. We then had to go through each document by hand to pick out the charities that looked like they might be, or might become, grant-makers, and start the process of research.

The second part of this process has not varied much over the years – we still carry out detailed research on each trust, contacting trust administrators and aiming to establish who is behind the trust, what their interests are, and what they hope to do.

The Factary team moves fast on that research, and subscribers to New Trust Update (we limit the number of subscribers to 100) rely on us to be the first to hear about new grant-makers.

The result is a rich database of more than 2,500 trusts with interests in arts, rights, women, older people, animals, the environment… the whole range of charitable activity. Users of the NTU Archive can search the entire data set using combinations of codes (for example, ‘Education and Training’) and keywords, to find trusts that were created with those interests.

Users can research trustees by name. There are more than 9,000 trustees listed here, so this is a rich database on individual philanthropy – people who are concerned enough about a social or environmental issues to create a foundation or to join the board of a new foundation. Information on philanthropy in the UK – with the honourable exception of Factary Phi – is hard to find and this data, linking people to their philanthropic interests is invaluable to the non-profit sector.

Factary’s Will Whitefield emphasises that this is a record of the moment that the trust was created. ‘It’s like a birth photo of the trust. When we research the trust it is around a month or two old; so the trustees, objectives and finances are from those early days.’ But that in itself is valuable, because it allows a researcher to see who the baby was, and how it grew up.

There are plenty of examples of this. The Bernard Sunley Charitable Foundation that we reported in June 2005 topped £4m in income in March 2015, double its spend at start-up. The Schroder Foundation, reported by us in March 2005 and created with a £10 deposit, had grown to £2.2m by April 2015 – that’s 22 million percent growth if you do the maths.

But tracking less spectacular growth is also relevant. For example, a search using the keyword Africa throws up 167 trusts. Pick an early one, such as the Egmont Trust and compare it with the Charity Commission’s current record for the foundation you can see that founding trustees Clare Evans (who had worked with ActionAid in the 1990s) and Jeremy Evans are still in place, but that three others have joined (and two left) over the ten years since we reported its registration in our April 2005 edition.

In here you will find the origins of venture philanthropy and impact investment. The Private Equity Foundation – we reported on it in November 2006 – is in there as is the moment in 2013 when it merged with Impetus to form Impetus Private Equity Foundation. The Apax Foundation – we reported its registration in March 2006 – is there too.

Finally, there is all the great inventiveness of philanthropy here. There are foundations with names based on Beatles’ lyrics (“Love Is All We Need”, registered and reported in 2007), those with hopeful names (“The Making a Difference Foundation,” “Heaven Can Wait” or “The GoodFund”) and foundations from the UK’s vast pool of celebrities, from Gordan Ramsay, chef to the late Dan Maskell, tennis champion.

Factary’s new NTU Archive is an open book on the growth of organised philanthropy in the UK. For more information just get in touch with Nicola Williams.

Trusting Prospects

Posted on by Chris

The UK has had a strange fundraising summer. It started in May with the suicide of an elderly lady in Bristol. That sparked a tabloid newspaper storm led by the Daily Mail. The newspapers claimed that the lady had jumped to her death as the result of pressure from telephone and direct mail appeals from charities. The inquest held in Bristol in September was told by the family that this was not the case.

But the media were not to be restrained by the mere facts of the case. They continued to ride rough-shod over charities and fundraising. And then the Government – led by the party that had espoused “Big Society” – waded in. In July the House of Commons Public Administration and Constitutional Affairs Committee announced an enquiry into fundraising. NCVO was asked to report, a Fundraising Preference Service was hurriedly assembled and even the normally sanguine Information Commissioner leapt into the fray with new rules on the use of the telephone.

This has not ended yet. There is to be a NCVO Summit on the future of fundraising regulation in December, and we can expect the tabloids to continue their fundraising feeding frenzy as Christmas approaches.

How should prospect researchers react? What is the best we can do for our colleagues and, above all, the people, places or causes we work for?

We know them

We prospect researchers know our donors better than almost anyone else in our organisation. We have spent time learning about their motivations and the stuff they don’t like – their objections. These may include objections to the way we manage our relationship with them. It is time to apply that knowledge answer objections that may have been inflamed by the media firestorm.

Relationship Management

We are members of the team that is managing our relationship with our donor. Right now some of our donors will be feeling a little bruised, so it is more important than ever to engage the skills of prospect researchers in cautious relationship management. Time too to remember a primary skill in research – listening to the donor.

Institutional Memory

Researchers stay longer in post then their fundraising colleagues. So we often become the repository of our organisation’s memory. Old Mrs Smith who does not want to hear ever again from our boss – they fell out 5 years ago. Or John who is having an affair with Peter who is married to Rachel in Accounts. We can’t keep that stuff in a database but we ain’t going to forget it either.

You are a Protocologist

Prospect researchers are above all people of systems. Now is the time to ensure that our systems work… for everyone. Time to review protocols and policies to make sure that they are clear to all of our stakeholders, donors included. We can be proud of our protocols because now – in the difficult moments – is when they really will make a difference, for the good.

Just About Managing

This is a new more challenging fundraising environment. It is a time for critical decisions by management, for the creation of new strategies and new models. Those big decisions have one basic need – information. Who is best placed in the organisation to uncover, analyse and transmit that information?

Yes, the prospect researcher.

Ethical Thinking

Prospect research has always been a place for ethical debate. We have to live in the grey, foggy frontier between the donor and our organisation, a place where personal values, organisational values and sometimes the law can easily be lost. That’s why we have codes of practice, and full, frank debate in our online forums and meetings. We are decent honest people doing good and we are right to question our ethics all of the time. We can apply this careful, thoughtful process of developing ethics to help our colleagues.

Data Guardian

Data rules are probably the slipperiest part of our job. They are not evolving as fast as the Internet, and so the net is full of contradictions. Prospect researchers have a clear guardian duty on behalf of the donors and supporters whose data we hold. Now, when the use of data is being questioned (ironically, by a media that survives by selling personal data…) the steady hand of the prospect research guardian is more vital than ever.

Risk and Reputation Savers

These media and Westminster attacks on our sector represent a risk. Adrian Sargeant, in a paper published this month[1], quantifies that as £2 billion in lost income by 2020. Charity reputations are on the line. These themes of risk and reputation are central to prospect research. We know how to do reputational research. We measure risk whenever we assess a prospect. Now we have to apply those skills to help our own organisations to reduce risk and safeguard reputation.

And Research, Of Course

In these shifting sands – it is not at all clear that there is a policy behind any of these rushed reforms – your colleagues need your research skills more than ever. Not to write another profile – although that as well – but to track what is happening in the sector, in the media, and in the Government so that your organisations can be ahead of the curve. Or at least ahead of the Mail.

In the end this summer’s discontent with fundraising is about trust, as is so much in our non-profit sector. We prospect researchers can rebuild trust one donor at a time by explaining our systems and our methods with honesty and transparency. In the end that transparency and honesty will win over the sensationalism of the press and the knee-jerk tabloid policies of Westminster. Remember that according to Mori[2] research only one person in five trusts a journalist to tell the truth and just one in six trust a politician.

Prospect researchers are central in rebuilding trust in non-profits. We are a central link in the chain between a donor who wants to do good and a beneficiary who needs that help. We’ve got a job to do. Let’s do it.

[This blog is based on the talk I gave, 23rd November 2015, to the Researchers in Fundraising annual conference. My presentation is at http://prezi.com/b78cxodq30it/?utm_campaign=share&utm_medium=copy&rc=ex0share ]

 

1. Fundraisers’ perceptions of fundraising regulation reform and the Fundraising Preference Service, Results of a survey conducted by the Plymouth Charity Lab, Prof Adrian Sargeant, Rogare/Plymouth University, Nov 2015.
2. Ipsos Mori, Trust in the Professions, 2015.

The Prospect of Power

Posted on by Chris

The Researchers in Fundraising conference this week in London feels like a milestone in our profession – the arrival of a real community of professionals.

There were signals everywhere that we are a real profession. We, the community, have our networks – I saw lots of ‘Hello again! How are you?’s. We have an emerging group of personalities – Martin Mina (Action on Hearing Loss) is the personification of the funny-but-with-a-message presenter. We have our academics – Dr Beth Breeze (University of Kent) continues to uncover the emotional underwiring that supports philanthropy and fundraising. We have international appeal, with Helen Brown (Helen Brown Group) and Gerry Lawless (iWave) flying all the way across the Atlantic to join us.

We have suppliers anxious to win our business and therefore competing (this is normal and healthy) to innovate for our sector. We have media – social media – as conference attendees Tweeted #RIFConf2014 to the world. We even have the beginnings of politics, the politics of women and women’s rights in a workplace where too many bosses (mea culpa) are still men, celebrated by Beth Breeze in her sense of enjoyment at a conference audience that was mainly female.

And we have the intellectual and ethical challenges that define a real profession, personified in Karl Newton of LSE with his intimate description of the Gaddafi incident.

So what’s missing? At the conference the missing ingredient, reported again and again by researchers, was power. They didn’t use that word. What they said was ‘I just can’t get my boss to take research seriously’, or ‘I couldn’t get the budget’, or ‘My boss wrote our policy and I can’t get him to change it.’

Power, and the lack of it, is not a new topic at RiF. But now that we have a real, fully-fledged profession the lack of it is becoming more painful. We need the power to influence our fundraising colleagues. We need the power to write strategy, manage people and influence policy in the fundraising community. We need the power to set budgets, hire and fire. We need the power to commission research, development and innovation in our field. With the Sword of Damocles of new EU data protection legislation hanging over us, we need the power to influence legislation.

We need power, and we need it now.

We know how power works. We research it all the time. It is linked to circles of influence, to people with a strong voice, to a community united behind one or two clear ideas simply expressed.

We don’t have to call it that. We can call it “voice” , or “influence” or “a seat at the high table.” We can be subtle about winning power or we can be loud and proud. We can fight or argue, persuade or hint.

We need friends high up in the non-profit trees. The Chief executive of a brand-name national charity who ‘gets’ research. The MPs and MEPs who used to work in nonprofits, who befriend research. Senior staff at the Institute of Fundraising. We need to find these people (ha! easy for us prospect researchers!) We need to cultivate them and we need to persuade them with one or two clear simple messages. And then, like good fundraisers, we need to steward them.

We can use the power of research. We can do this.

An Open Letter to the Information Commissioner

Posted on by Chris

Dear Mr Graham

It must be tough being the Information Commissioner today. This morning’s newspaper will be a crumpled mess on your breakfast table after you read more of the revealing allegations from Edward Snowden. The Government that pays you to keep our private stuff private has also been paying the wages of the spooks at GCHQ who are, apparently, listening in to everything we send or hear.

It’s a classic State job creation scheme; GCHQ dig the holes and you cover them over.

This is all horribly relevant to prospect research, because we researchers live in the legal and moral minefield of personal privacy. Snowden’s allegations change the moral game.

If we are to believe Mr Snowden then the Government has been merrily breaking the spirit of the law. By plugging a USB into the transatlantic fibre-optic cable they are listening to much of what we say and do, most of it private. They must be storing terabytes of personal stuff including an email to my son in the USA about his shopping habits, or the note I sent a friend about her cooking (it was delicious, Martha). In amongst the banalities there will be stuff about race, politics, religion, trades unions, health, sex and crime – the “sensitive personal data” that the European Data Directive has tried to keep properly private. This is all being gathered into the State apparatus for the “greater good.”

Imagine that I were to include a little sensitive personal data in a prospect profile, in contravention of the European Data Directive. For example that a prospect was reported to have had cancer, or malaria, or to have a prosthetic limb. I would be breaking the law, but – given that the State must be collecting this stuff too, could you really, morally, claim, Mr Graham, that I had done wrong?

And then there are the Terrible Twins – Google and Facebook. These two, according to Mr Snowden, have been knowingly handing over to the US Government our search habits, our locations, our friends and our connections.

So if I were to gather some personal stuff about a prospect from her Facebook page and pop it into a profile, could you really, morally claim, Mr Graham, that I had done wrong?

To rub salt in your wounds these companies have been doing this while manipulating our Governments’ tax system in their favour. You, Mr Graham, have been doubly duped. You have (massively) failed to protect our personal data. And your 2012-13 grant-in-aid from the Ministry of Justice was cut…because your paymasters have not been taxing the same Terrible Twins.

The moral justification that allows the State to gather and hold this personal information is the “greater good” of public security; the State collects this data to protect us citizens from the bad guys. A greater good that, if Mr Snowden’s allegations are correct, overrides our laws.

But I have a greater “greater good.” My greater, greater good is to raise the money to feed the starving, to send them to school, to build their hospitals and to show them the beauty of the arts. The greater, greater good of philanthropy.

Does my greater, greater good also override the law?

So if I were to break the law by failing to protect a prospect’s personal data, just as you have failed to protect ours, could you really, morally, claim Mr Graham that I had done wrong?

Prospect researchers protect prospects’ personal information because we are ethical people. We believe that it is right that personal privacy should be protected. We work on the moral and ethical frontier of personal data, taking decisions every day about whether to pass on information to our fundraising colleagues, or to press “Delete.” Yes, the law provides some framework, but it is our moral and ethical belief which provides the foundation.

We will continue to do that – to guard personal information, to respect privacy. But the Snowden allegations have undermined the whole legal framework for data protection. They have made your job impossible.

It must be very tough, being the Information Commissioner today.

Yours sincerely

Chris Carnie
www.factary.com