Tag: Factary Phi

Phi Newsletter – November 2014

Posted on by davidh

Welcome to the November 2014 issue of the Factary Phi Newsletter. We are very excited to announce that our new and improved version of Factary Phi has now been launched! You should already have been sent your updated login information for Phi, and to access it, please go straight to our website www.factary.com and use the link at the top of the page. We’d also love to hear what you think of new Phi, so please do get touch with any feedback on its new design.
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Middle Donors – New Data

Posted on by Chris

“Middle donors” is an area of growing interest for many non-profits.

Fundraisers refer to middle donor programmes as an easy step up from a regular donors programme. Middle donor programmes fit with the donor pyramid model, suggesting that donors will upgrade from regular giving into the middle donor space and that some will go on to become major donors.

Despite the interest there is remarkably little data on this. We know little about who is giving, what they are supporting, and how much is being raised.

To add a little new data to the debate we’ve done an analysis in Factary Phi.

Download our report – “Where is the Middle?” – here.